How to increase EEAT is very important to know now a day one of the most critical—but often overlooked—concepts in SEO is E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a vital component of Google’s Search Quality Evaluator Guidelines, especially for websites dealing with health, finance, news, and other Your Money or Your Life (YMYL) topics.
Improving your website’s E-E-A-T doesn’t just help you rank better—it builds long-term credibility and trust with your audience.
What is E-E-A-T?
E-E-A-T is an extension of the original E-A-T concept. In December 2022, Google added the second “E” for Experience, signaling a stronger focus on firsthand, real-world interaction with the subject matter.
Let’s break it down:
- Experience: Has the content creator actually used or interacted with the subject?
- Expertise: Does the author have subject matter knowledge?
- Authoritativeness: Is your website a go-to source for that topic?
- Trustworthiness: Can users and Google trust your site’s accuracy, privacy, and security?
👉 According to Google’s official guidelines, trust is the most important pillar of all.
Why E-E-A-T Matters in SEO
While E-E-A-T isn’t a direct ranking factor, Google uses it to evaluate the quality of content—especially in sensitive niches like:
- Medical advice
- Financial guidance
- Legal counsel
- News and politics
- Reviews and product recommendations
If your website covers any of these, improving E-E-A-T can significantly impact your SEO.
Showcase Author Credentials Clearly
Each blog post or page should display the author’s bio, including:
- Full name
- Photo
- Professional background
- Relevant certifications or experiences
👉 Example: If you’re publishing medical content, make sure it’s reviewed or written by a licensed medical professional.
Add First-Hand Experience to Your Content
Include real stories, case studies, personal trials, or usage reviews. These demonstrate genuine experience and increase the “E” in E-E-A-T.
📝 Example: If you’re writing about using a software tool, include screenshots or describe your workflow with that tool.
Get Backlinks from Trusted & Relevant Websites
High-quality backlinks from .edu, .gov, or topical authorities boost your site’s perceived authority.
You can do this by:
- Guest posting on reputable blogs
- Getting cited in news articles
- Collaborating with influencers or experts
Cite Reliable and Authoritative Sources
Always link to credible sources such as government websites, research papers, or industry authorities to back your claims.
📌 For health content, link to Mayo Clinic, WHO, or WebMD
📌 For finance, refer to Investopedia or government finance sites
Create a Detailed About Page
Your website’s “About” page should explain:
- Who you are
- Your mission and vision
- Your team members and their qualifications
- Contact details and physical location (if applicable)
This improves both trust and transparency.
Enable HTTPS & Display Trust Signals
Trust starts with security. Ensure your website uses HTTPS, and if you’re collecting data, display:
- Privacy Policy
- Terms & Conditions
- Cookie consent
- Secure checkout badge (for eCommerce)
Encourage Real User Reviews & Testimonials
User reviews signal real-world interaction and experience with your brand or product.
Add testimonials with names and photos (with consent), and consider using platforms like:
- Trustpilot
- Google Business Profile
- G2 or Capterra (for software reviews)
Use Structured Data (Schema Markup)
Add schema markup to pages to help Google understand:
- Who wrote the article (Author schema)
- Your organization (Organization schema)
- Reviews and ratings (Review schema)
This improves visibility in SERPs and builds trust.
Update Content Regularly
Outdated content reduces your E-E-A-T. Keep posts updated with:
- New data
- Revised stats
- Latest tools or techniques
💡 Bonus tip: Mention the last updated date at the top of your articles.
Avoid Clickbait or Misleading Headlines
Don’t exaggerate your titles just for the sake of clicks. That may lead to higher bounce rates and lower trust signals from users.
Extra Tips to Improve Trust
- Display third-party certifications, badges, or awards
- Use real photos instead of stock images
- Add a FAQ section to cover all user queries
- Have a clear editorial policy for your blog or news content
- Add author pages with links to all their published content
Example: Good vs. Bad E-E-A-T
| Element | Poor Example | Strong E-E-A-T Example |
|---|---|---|
| Author Info | “Admin” as author | “Dr. Priya Verma, MBBS, AIIMS” |
| Sources Cited | No links or reference | Links to WHO, PubMed, government sources |
| Content Style | Generic, AI-generated, no personal touch | Personal usage reviews, screenshots included |
| About Page | Blank or missing | Team bios, mission, photos, and credentials |
| HTTPS & Privacy | HTTP site, no privacy policy | HTTPS site, privacy & cookie consent visible |
Helpful Resources
- 📘 Google’s Search Quality Rater Guidelines (Official PDF)
Detailed document used by Google’s human reviewers to evaluate the quality of websites and pages. - 📚 Google Search Central Blog
Official SEO insights, updates, and best practices from Google’s own blog. - 📐 Google’s Structured Data Markup Guide
How to implement schema markup to improve your content visibility and trustworthiness in Google Search. - 🧾 Schema.org – Complete List of Markups
The central resource for structured data markup supported by major search engines. - 📄 Moz Guide to E-E-A-T
Comprehensive guide explaining E-E-A-T with actionable SEO strategies. - 🔍 Yoast SEO on E-E-A-T
A beginner-friendly breakdown of how E-E-A-T ties into on-page and technical SEO. - 📝 Ahrefs Blog – What is E-E-A-T in SEO?
Trusted guide on how to improve your E-E-A-T and why it matters for rankings.
Final Thoughts
Improving your site’s E-E-A-T is not a one-time fix—it’s an ongoing strategy that strengthens your SEO, user trust, and brand authority.
The digital world is crowded with content, but Google rewards creators who show real experience, verified expertise, and genuine transparency. By implementing these strategies, you not only rank higher but also build lasting relationships with your audience.
✅ Ready to elevate your content? Start optimizing your E-E-A-T today!